16 Years. 16 Locations. One Mission.

Back in 2010, ChiroWay started with a single location inside ChiroWay of Woodbury.

At the time, Dr. Trent Scheidecker, DC wasn’t trying to build a massive franchise system. He was trying to build a better experience around chiropractic care.

Something simpler. Something more consistent. Something people could actually fit into real life.

The idea was straightforward: remove as many barriers as possible so people could make chiropractic care part of their regular routine. No complicated insurance process. No long waits. No feeling like chiropractic care was only something you turned to when something was already wrong. Just affordable, convenient chiropractic care centered around helping people stay proactive with their health.

Sixteen years later, that one office has grown into 16 locations across Minnesota, Wisconsin, Texas, South Dakota, and Florida.

But the growth of ChiroWay has never been measured only by the number of locations.

It’s reflected in the communities that have been built along the way. The families who have made chiropractic care part of their routine. The students, parents, athletes, and individuals who continue showing up consistently. The franchisees who have created spaces centered around relationships, accessibility, and long-term wellbeing.

That’s what these first 16 years have truly been about.

From One Office to 16 Communities

What began inside ChiroWay of Woodbury was never meant to stay within four walls.

From the beginning, Dr. Trent Scheidecker, DC had a vision of bringing proactive chiropractic care into more communities through a model that was simple, accessible, and built around consistency. Over time, that mission naturally connected with chiropractors who wanted to build something of their own while staying focused on people, relationships, and long-term community impact.

For Dr. Aaron Zimmerman of ChiroWay of Madison, that vision clicked almost immediately.

“I noticed each ChiroWay center was set up exactly how I wanted to practice and realized I didn’t need to reinvent the wheel.”

He also shared that what stood out most was “working together for a common goal, learning from those who’ve done it before.”

At ChiroWay of River Falls, Dr. Cassy Nagel found confidence in knowing she didn’t have to navigate ownership completely alone.

“Opening my own practice has always been a dream of mine, but doing it right out of school can feel pretty scary and intimidating.”

She explained that the support, structure, and coaching behind ChiroWay helped make that transition into ownership feel possible while still allowing her to create meaningful relationships within her community.

For Dr. Kyle Sorenson of ChiroWay of Arden Hills, the simplicity of the model has allowed him to focus more on people and less on distractions that often pull chiropractors away from why they started practicing in the first place.

“It is the perfect combination of efficiency without sacrificing the quality of care.”

He also shared that ChiroWay has allowed him to stay more present with his family and community instead of spending endless hours managing the back-end demands of running a traditional practice.

As new locations continued opening, each office brought its own personality, community involvement, and local relationships; while still staying connected to the original mission that started in Woodbury 16 years ago.

The Clients Became the Community

As ChiroWay locations continued to grow, something else started growing alongside them — community.

What began as chiropractic visits slowly turned into familiar routines, conversations, and relationships. People stopped feeling like names on a schedule and started becoming part of the rhythm of each office.

At ChiroWay of Menomonee Falls, Dr. Nick Lundbohm described that connection best:

“Your clients become your family as well. You’re invested not only in their well-being and spinal function, but their lives. You celebrate their children’s achievements, you mourn with their heartache. All while supporting them through it all.”

That relationship-centered environment has shaped how many ChiroWay owners engage with the communities around them.

In ChiroWay of North Port, Dr. Henry Wirtjes shared that being connected to his community has led to opportunities far beyond the walls of the office, from sponsoring local baseball teams to supporting youth music programs and connecting with homeschool families throughout the area.

For Dr. Logan Swofford at ChiroWay of North Richland Hills, opening a ChiroWay location was about becoming more directly involved in the community he lives in while helping people build long-term habits around their health and wellbeing.

And at ChiroWay of Sioux Falls, Dr. Carson J Park reflected on how meaningful the smaller moments can become over time.

“Sometimes it is the small, consistent things: helping someone understand their body better, giving them a place where they feel seen, or becoming part of their weekly rhythm of taking care of themselves.”

That sense of familiarity and consistency has become part of the culture inside many ChiroWay locations.

People come in for chiropractic care, but over time, the offices often become something more… a place where relationships are built, routines are formed, and communities continue growing together.

Chiropractic That Fits Real Life

As ChiroWay expanded into more communities, one thing continued to stand out across locations: people were looking for care that actually fit into everyday life.

Not something complicated.
Not something difficult to maintain.
Just a simple, consistent way to prioritize their wellbeing.

At ChiroWay of Hudson, Dr. Trapper Ward shared that one of the biggest things that drew him to the model was its simplicity and clarity.

“It removes a lot of the noise and distractions that can come with traditional practice and puts the focus back on what matters most—consistent, high-quality chiropractic care.”

And while simple might not sound revolutionary, for many people, it makes all the difference.

Busy parents don’t always have perfectly open schedules.
Students and young professionals are balancing packed calendars.
Families need options that work with life instead of adding more stress to it.

The walk-in structure, membership model, and consistency-focused approach have allowed many clients to stop viewing chiropractic as something occasional and start making it part of their regular routine.

For many ChiroWay owners, that shift is where the real impact begins, helping people create habits around their health that actually feel sustainable long term.

Growing Without Losing the Mission

Over the last 16 years, ChiroWay has continued to grow into new cities and new communities, but the heart behind the model has stayed remarkably consistent.

Each location has its own personality.
Its own community involvement.
Its own relationships and rhythm.

But across every office, the focus continues to come back to the same things: creating accessible chiropractic care, building meaningful relationships, and helping people stay consistent with their wellbeing over time.

For Dr. Logan Swofford of ChiroWay of North Richland Hills, that shared purpose has been one of the most meaningful parts of being involved with ChiroWay.

“Being able to work with a collective group all moving forward on the same mission to spread chiropractic care to the community.”

At ChiroWay of Lake Elmo, Dr. Austin Murdock reflected on how the model has created flexibility not only for practice ownership, but for life outside the office as well, allowing him to stay more involved with his family while continuing to serve his community consistently.

And throughout every stage of growth, the original mission that started in Woodbury has continued to carry forward through the people behind each location.

Not simply growing for the sake of growth. But building offices that people genuinely feel connected to.

Places where chiropractic care becomes part of the community itself.

What’s Next For ChiroWay?

Sixteen years after opening the first location in ChiroWay of Woodbury, ChiroWay continues to grow through the communities, franchisees, and families that have shaped it along the way.

What started as one office built around consistency and accessibility has become a network of 16 locations serving communities across multiple states — each carrying forward the same belief that chiropractic care should feel approachable, sustainable, and connected to everyday life.

Today, new people continue walking through ChiroWay doors for the first time. New chiropractors continue stepping into ownership. New communities continue discovering a different rhythm of care centered around consistency and long-term wellbeing.

And while a lot has changed over the last 16 years, the foundation remains the same:

Serve people well.
Stay connected to the community.
Make chiropractic care easier to incorporate into real life.

From Woodbury to 16 locations and counting, the story of ChiroWay is still being written, one community at a time.

Interested in learning more about what franchise ownership could look like with ChiroWay?

Explore how chiropractors across the country are building community-centered practices focused on consistency, accessibility, and long-term impact.

Learn more at: https://franchise.chiroway.com/
Or contact us directly to start the conversation.